We had a great bush dance last night. Great music, absolutely supurb
hamburgers, catching up with friends. But as a fund raiser .... well
lets just say that the effort per dollar raito was quite high.
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For
some reason it seems to me that bush dances do not draw people. This
is not the first time that I have been involved in groups where it has
been decided to run a bush dance as a fund raiser and the only people
that turn up are those involved and a few close friends. In fact I can
not recall a successful bush dance fund raiser.
Mind you there are plenty of excuses.
One friend said to me that [her husband] did not want to come"
"The kids don't like dancing"
another
person when to great lengths at church to absolve her guilt by telling
some story about having to translate Spanish to English or some such
irrelevancy. Yet another
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Marcus had invited some friends but they too
managed to come up with excuses of their own. One girl apparently had to have a
ballet lesson. On a Saturday night - wtf. "They all found that they had
to watch paint dry". Marcus kindly managed to raise himeself from his death bed after exhausting himself on computer games and support his
family.
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It seems to me that as a generalisation, bush
dances are great fun and 'work' but that the group has to already
exist. A church group, a school group, a social club or in the case of
the very successful and fun dance we did at the Uni, a group thrown
together in the pursuit of higher learning.
I wonder if
it comes down to a time / place / expectation question. For some
reasons, bushdances do not engender that desire to attend.
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The
Washington Post ran an interesting experiment in 2007. They got a
world famous violinist - Joshua Bell to "busk" at the subway. This
fellow had receintly filled auditoriums at $100 per head and yet no one
stopped to lsiten and after an hour of busking he had only raised $US32. You can read the full story
here.
Is
the solution advertising? Do we somehow need to create that aura or
expectation that would cause people to get off their bums and come to
the dance and then in a fund raising context, would the effort be worth
it or are there better activities that generate more dollars per hour of
effort.
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There are some fund raising activites that do seem to have traction.
Trivia
nights for example. We ran one last year and people at work have asked
will there be one this year. Other have reported similar enthusiasm by
people to attend trivia nights for other fund raising causes.
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Wine
- This lot sold over 70 cases of wine at just under a hundred dollars a
case. I wonder how many people one has to "sell" a bush dance to at $5
a pop to bring in the same profit?
Massi operating the mixer. Dan seems to be in agreeance with whatever he is doing.
The absolute best hamburgers
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